Float
Float combines resource scheduling, project scoping, and profitability tracking in a single workspace that integrates with Jira, Asana, Monday.com, Harvest, QuickBooks, and Xero. Rather than replacing your project management or finance tools, Float sits between them to surface real-time capacity, utilization, and margin data that those tools don't expose natively. Agencies use it to allocate staff to projects, compare actual hours and costs against project budgets, and catch delivery drift or margin erosion before invoicing. It is built for professional services firms, digital agencies, and creative studios with 5+ concurrent projects and consistent time tracking discipline.
Float is a resource planning platform, priced at $7/month on the Starter plan, integrating with Jira, Asana, Trello, and Monday.com. InnovaAI scores it 5.8/10 for agency resale.
Agency Audit
Float is a resource scheduling and project profitability platform that sits between your project management tools (Jira, Asana, Monday.com) and finance systems (QuickBooks, Xero) to surface real-time capacity, utilization, and margin data. Agencies use it to allocate staff to projects, compare actual time against estimates, and catch delivery drift before invoicing. It's built for professional services firms and creative studios with 5+ concurrent projects; the resale case is strongest for agencies managing multiple client delivery teams where margin visibility and staffing efficiency directly impact retainer profitability.
5.8/10
61%
3d about 3 days
- Your agency manages 5+ concurrent projects and needs to visualize team capacity and utilization across all of them in a single dashboard rather than spreadsheets.
- You want to track project profitability in real-time by comparing actual hours logged (via Harvest, Jira time tracking, or manual entry) against project budgets and estimates.
- You use Jira, Asana, Monday.com, or Trello for project management and need Float to layer resource scheduling and margin reporting on top without replacing those tools.
- Your agency is under 5 people or manages fewer than 3 concurrent projects; the overhead of maintaining project baselines and time tracking in Float will exceed the visibility benefit.
- Your team does not log time consistently or your clients refuse to provide project budgets and scope baselines upfront; Float's margin and variance reporting depend on accurate actuals and estimates.
- You need a white-label or client-facing portal to resell to end clients; Float does not offer a verified agency resale or white-label program.
Profit Path
$7/mo
$1K–$3K/project
Monthly Recurring
Planning benchmark at United States price levels. Not a measured market survey.
Platform Features
Core capabilities of Float
Real-time capacity and availability visualization
View team members' allocated hours, time off, and remaining capacity across all projects in a single calendar or timeline view. Agencies use this to spot overallocation, identify bench time, and make staffing decisions before projects slip or burn out delivery staff.
Project scoping with baseline tracking
Set a project baseline that includes price, budget, roles, timeline, and deliverables. Float then tracks actual hours and costs against that baseline, surfacing scope creep and budget variance in real-time so you can adjust staffing or client expectations before margin erodes.
Actuals vs. estimates reporting
Compare time logged (from Harvest, Jira, or manual entry) against project estimates and budgets. Agencies use this to identify which project types, roles, or clients consistently overrun, feeding better estimates and pricing for future work.
Project margin and profitability dashboard
Monitor project-level and team-level margin in real-time by comparing revenue (from project scope) against actual labor costs. Catch unprofitable projects or clients early so you can adjust scope, staffing, or pricing before invoicing.
Multi-project resource allocation
Drag-and-drop staff across projects to balance capacity and utilization. Float shows the impact of each allocation on team capacity and project timeline, reducing the need for manual scheduling spreadsheets.
Integration with project and finance tools
Native connectors to Jira, Asana, Monday.com, Trello, Harvest, QuickBooks, and Xero sync project data, time tracking, and financial records without manual export-import cycles. Agencies avoid maintaining parallel data in multiple systems.
What Makes Float Different
Unique advantages vs similar tools in this niche
Real-time visibility into team capacity and project profitability in one platform
vs Spreadsheets and disconnected toolsFloat replaces spreadsheets that don't match, providing a live view of who's working on what and margin tracking from planning stage.
AI-assisted staffing suggestions
vs Manual resource allocationSmart assign finds the best-fit person for a project based on skills and availability.
Baseline vs. adjusted scope comparison
vs Static project plansWhen plans change, compare adjusted scope against baseline to adapt with confidence.
Latest Updates
Recent releases and improvements for Float
Zapier enhancements to make it easier to connect & update project data in Float
Improvement2025-03-11New trigger options for projects, phases, and project tasks; new update actions to sync project statuses, dates, phases, tasks, and milestones; additional project fields like project codes and tags available in Zapier workflows.
Investment ROI Calculator
Value equation analysis for Float, based on the Hormozi framework
What is the Hormozi framework? A four-factor score: (what the service delivers × how reliably it delivers) divided by (how long it takes × how much effort it requires). A higher Value Multiplier means a better return on the time and money invested: faster, easier, and more proven results.
2.3× value multiple: invest $7/mo and agencies typically charge $1K–$3K/project for the work it powers.
Why This Succeeds
Higher is betterClient Results Potential
What your clients actually get
Meaningful improvements: delivers clear, demonstrable value to clients
Float increased our resourcing efficiency by 50%. It gives us a lot of information when estimating projects. Margin’s a big one, Float gives us visibility much sooner if something is off.
Reliability Score
How consistently this delivers results
Early-stage track record: validate with a small pilot first
How reliably this solution delivers promised results. Based on case studies, reviews, and track record.
Implementation Challenges
Lower is betterTime to First Revenue
How long until you can start earning
Standard ramp-up: accelerate to 1 day with Academy SOPs
Expect a few days from signup to first client delivery
Setup Effort
What it takes to get running
Near-turnkey: minimal setup before you can sell
Moderate effort, standard configuration with some customization needed
Viable opportunity. Float returns 2.3× on investment. Focus on the highest-margin service packages to maximize return.
Pricing
Float platform cost to your agency
Starts at $7/mo (Starter), scales to $12/mo (Pro)
Starter
- Scheduling
- Capacity & time off management
- Unlimited project scoping
- Project margin tracking
Pro
- Project estimates
- Actuals tracking
- Project finance dashboard
- People operations dashboard
Enterprise
- Dedicated Customer Success Manager
- Set up, roll out, and training
- Priority support
- Custom placeholders
No verified white-label program for Float: client-facing delivery runs under the platform's native branding.
Market Intelligence
How agencies monetize Float: real offer economics and market positioning
- Professional services firms
- Digital agencies
- Creative studios
- Enterprise-only agencies without resource management needs
- Agencies that do not track time or capacity
Project-Based
ai-toolsAgency charges per-project fee for implementation. Ongoing optimization as optional retainer.
Offer Economics: What You Charge vs. What It Costs
Margin includes platform cost + agency labor at $75/hr.
Small creative or marketing agency (2-10 staff) needing basic resource scheduling and capacity visibility
Funded startup or regional agency (10-30 staff) managing multiple concurrent projects and needing actuals vs. estimates reporting
Mid-size agency or professional services firm (50-200 staff) requiring enterprise-grade resource visibility, profitability tracking, and cross-team planning
Large agency group or enterprise professional services firm (200+ staff, multiple offices) requiring phased rollout, custom workflows, and executive-level reporting
Scale Economics: Based on Starter Offer
Using Float Starter Setup at $2.5K/client. Platform: $7/mo. Labor: 4h/client × $75/hr.
Net = MRR - platform cost - labor (4h/client × $75/hr).
Investment Decision Framework
Strategic vetting analysis for Float
Consider
Favorable fit, worth a closer look
Buy If
5You want to track project profitability in real-time by comparing actual hours logged (via Harvest, Jira time tracking, or manual entry) against project budgets and estimates.
You use Jira, Asana, Monday.com, or Trello for project management and need Float to layer resource scheduling and margin reporting on top without replacing those tools.
Your finance team uses QuickBooks or Xero and you want to sync project actuals and budget data to improve invoicing accuracy and profitability forecasts.
You bill clients on retainer or fixed-fee models and need to prove delivery efficiency and margin health to justify rate increases or scope adjustments.
Your agency manages 5+ concurrent projects and needs to visualize team capacity and utilization across all of them in a single dashboard rather than spreadsheets.
Skip If
5Your agency is under 5 people or manages fewer than 3 concurrent projects; the overhead of maintaining project baselines and time tracking in Float will exceed the visibility benefit.
Your team does not log time consistently or your clients refuse to provide project budgets and scope baselines upfront; Float's margin and variance reporting depend on accurate actuals and estimates.
You need a white-label or client-facing portal to resell to end clients; Float does not offer a verified agency resale or white-label program.
You operate in a highly regulated industry (healthcare, finance) requiring HIPAA or PCI compliance; Float publishes SOC2 Type I certification but does not advertise HIPAA or PCI compliance.
You want to avoid a third-party dependency for delivery visibility; Float requires ongoing integration maintenance with your project management and finance stack.
Bottom Line
Float is a resource scheduling and project profitability platform that sits between your project management tools (Jira, Asana, Monday.com) and finance systems (QuickBooks, Xero) to surface real-time capacity, utilization, and margin data. Agencies use it to allocate staff to projects, compare actual time against estimates, and catch delivery drift before invoicing. It's built for professional services firms and creative studios with 5+ concurrent projects; the resale case is strongest for agencies managing multiple client delivery teams where margin visibility and staffing efficiency directly impact retainer profitability.
Reality Check
Float requires discipline around time tracking and project scoping baseline entry; if your clients don't log actuals consistently or refuse to set project budgets upfront, the platform's margin and variance reporting becomes noise. Additionally, Float does not publish white-label or agency resale terms, so you cannot rebrand the interface for end-client use.
Moderate effort, standard configuration with some customization needed
Academy for Float
Work through it in order: the course for this service first, then the modules behind it.
Course for this service
Float Agency Implementation, Resource Profitability & Capacity Planning
Learn how to set up Float's project scoping, capacity visualization, and actuals tracking to monitor team utilization and project margins in real-time. This course teaches agencies how to integrate Float with Jira, Asana, or Monday.com, establish baseline budgets, and use margin reports to catch scope creep and delivery drift before invoicing.
Open the courseNo Academy modules are published for this service yet. Browse the full Academy
Core concepts
The mental model you need to price and scope the work.
- Capacity Debt CompoundingConcept
Capacity Debt Compounding treats every hour of unplanned bench time as a liability that accrues against future delivery, not as recovered margin. When an agency fills a quiet week by promising faster turnarounds, it borrows against next month's calendar; the debt surfaces later as double-booked specialists, slipped milestones, and rushed client work. The framework asks a single question at each scheduling decision: does this commitment consume slack that a known future project already needs? Float and Runn both expose the forward view that makes the debt visible, while Everhour ties booked hours back to budget so a manager can see which client retainer absorbs the cost of the shortfall. The discipline matters because utilization targets reward filling today and punish protecting tomorrow. A practical guardrail: hold 10 to 15 percent of each specialist's month unbooked, and treat any dip below that floor as a signal to renegotiate scope rather than add commitments.
- The Allocation Latency TaxConcept
The Allocation Latency Tax is the hidden cost of the gap between when a project need appears and when a qualified person is actually booked onto it. Every day that gap stays open, the agency carries a person who is technically available but not producing billable work, and the loss compounds across the roster. A 12-person delivery team with a two-day average booking lag at a $150 blended rate bleeds roughly $3,600 per open slot before a single hour is logged. The tax is not a scheduling failure so much as a visibility failure: managers cannot allocate against capacity they cannot see. Tools like Float and Resource Guru shorten the gap by putting availability and demand on one screen, while Runn pushes further by forecasting demand weeks ahead so bookings happen before the need turns urgent. Agencies that treat booking speed as a margin lever, not an admin chore, protect utilization without adding headcount.
- Bench Depth RatioConcept
Bench Depth Ratio measures how many people can absorb a given skill's work before a single absence or departure stalls delivery. An agency with one senior strategist covering four retainers has a ratio near zero: one resignation, one two-week sick leave, or one client crisis pulls every retainer off schedule. The framework asks a blunt question per skill cluster: if the primary owner disappeared tomorrow, how many others could pick up the work at 80% quality within a week? Ratios below 1.5 concentrate risk and quietly cap how much new business the agency can accept. Ratios above 3 usually mean underutilized senior talent and margin leakage. The practical move is to map bench depth against booked demand before signing the next retainer, not after. Tools like Runn and Resource Guru surface availability, but neither tells you whether the available person can actually do the work. That judgment stays human.
Decision and risk
How to judge the fit, and the ways it goes wrong.
- Resource Planning Rule: Schedule Capacity Before You Schedule PeopleEvaluation Rule
Map real capacity and billable demand on one shared view before you buy scheduling software, because a tool that automates a wrong forecast only distributes the error faster.
- Resource Planning Rule: Bill Utilization Only Against Work a Client Will Pay ForEvaluation Rule
Separate billable, non-billable, and speculative hours in the schedule before you use utilization as a staffing signal.
- Resource Planning Decision: Capacity Visibility Layer vs Full Delivery RebuildDecision Framework
IF your agency already runs project work inside a delivery system (Jira, Asana, Linear) and the pain is knowing who is free next Thursday, THEN add a capacity visibility layer on top of the existing stack rather than migrating delivery. IF the pain is that estimates, budgets, and actuals live in three unconnected places and account managers rebuild the truth in spreadsheets each Monday, THEN the rebuild path is the honest one, because a scheduling overlay will only visualize numbers nobody trusts.
- The Utilization Ceiling Trap: Why Resource Planning Stalls When Every Seat Reads 85%Failure Pattern
- The Ghost Capacity Trap: Why Resource Planning Fails When Availability Data Lags RealityFailure Pattern
- Float vs Runn vs Tempo (Capacity Forecasting Under Shifting Retainers)Tool Comparison
The choice turns on forecast horizon rather than feature count: visual boards win when allocation changes daily, capacity planners win when staffing decisions are made weeks ahead. Agencies that pick a tool before deciding how far forward they actually staff end up rebuilding the same spreadsheet inside a paid product. Match the tool to the planning cadence your retainer mix demands, and revisit the decision when client concentration shifts.
Delivery system
Blueprints and procedures for running it as a service.
- Capacity Baseline and Allocation Sprint (5-10 days)Implementation Blueprint
A fixed-scope engagement that replaces spreadsheet guessing with a measured capacity baseline, a named allocation owner, and a weekly rebalancing ritual the client's delivery leads can run without the agency in the room.
- Capacity Reconciliation Before Staffing Commitments (Onboarding)Operating Procedure
- Utilization Floor Review (Retention)Operating Procedure
- Billable Hour Integrity Check (QA)Operating Procedure
14 modules selected for Float
Frequently Asked Questions
Answers about pricing, setup, implementation, and more
Float visualizes team capacity, schedules resources to projects, and tracks project profitability by comparing actual hours and costs against project budgets and estimates. It integrates with Jira, Asana, Monday.com, Trello, Harvest, QuickBooks, and Xero to layer resource scheduling and margin reporting on top of your existing project management and finance tools, giving you real-time visibility into delivery performance and staffing efficiency.
Float offers 3 pricing tiers, starting at $7/mo (Starter) up to $12/mo (Pro). Agencies typically achieve 61% profit margins when reselling to clients.
No verified white-label program exists for Float. Client-facing surfaces display the Float brand, so you cannot present a fully branded portal to end clients. You can use Float internally to manage your own delivery and margin reporting, but reselling it as a white-label tool to clients is not supported.
Yes. Float has native integrations with both Jira and Asana, allowing you to sync project data, timelines, and team assignments without manual export-import. Float also integrates natively with Monday.com and Trello for project management, plus Harvest for time tracking and QuickBooks or Xero for financial data.
Setup time depends on the complexity of your project structure and integrations. Initial workspace configuration typically takes 1-2 hours; onboarding individual team members and projects takes an additional 30-60 minutes per project once baselines (budget, roles, timeline) are defined. The Pro and Enterprise plans include setup support; the Starter plan does not.
Float is designed for professional services firms, digital agencies, creative studios, and in-house delivery teams. It works best for clients with 5+ concurrent projects, fixed-fee or retainer billing models, and teams that log time consistently. Industries include marketing agencies, design studios, software development shops, and management consulting firms.
Float's core features (scheduling, capacity planning, project scoping, margin tracking) operate at the workspace level. The Starter plan includes one placeholder; higher tiers and Enterprise plans support custom placeholders and domain restrictions for SSO. For agencies managing multiple client delivery teams, you would typically maintain separate Float workspaces per client or use the Pro/Enterprise tiers with custom configuration. Contact Float sales for multi-tenant agency-specific setups.
Float does not publish a data export or retention policy in the available documentation. Before signing a long-term client contract, confirm with Float support whether historical project, actuals, and margin data can be exported in a standard format (CSV, JSON) upon cancellation to avoid lock-in.