Stammer AI
Stammer AI is a white-label platform that lets agencies build, brand, and resell AI chatbots and voice agents to unlimited clients without exposing Stammer branding. The Agency plan ($197/mo) includes up to 20 chat agents and 20 voice agents, a fully branded client dashboard, and support for unlimited end-client accounts. Agents deploy across web chat, phone calls, WhatsApp, Instagram, Facebook Messenger, and custom API channels, handling customer support, lead qualification, and appointment booking with native integrations to Google Calendar, Calendly, and Cal.com. Setup is no-code: agencies train agents on client business data and configure behavior in minutes. Resellers pay per additional agent ($10 chat, $5 voice) and per concurrent call ($15) as clients scale, enabling flexible pricing models for retainer-based AI support services.
Stammer AI is a white-label platform, priced at $197/month on the Agency plan, integrating with Google Calendar, Calendly, Cal.com, and OpenAI. InnovaAI scores it 10/10 for agency resale, strong fit for agencies running 10+ client accounts under their own brand.
Agency Audit
Stammer AI is a white-label platform that lets agencies deploy AI chatbots and voice agents across web, phone, and messaging channels without showing Stammer branding to end clients. The Agency plan ($197/mo) supports up to 20 chat and 20 voice agents across unlimited client accounts, making it viable for agencies selling AI support or lead qualification as a retainer service. Best fit: AI agencies, web design firms, and marketing shops adding conversational automation to client offerings. The platform integrates with Google Calendar, Calendly, and Cal.com for appointment booking, plus WhatsApp, Instagram, and Facebook Messenger for omnichannel deployment. Resellers should expect to price client retainers above $197/mo to cover their margin and support overhead.
10.0/10
61%
1d about a day
- You want to resell AI chatbots and voice agents under your own brand without Stammer AI logos appearing in client-facing dashboards or call recordings.
- You serve web design or marketing agencies whose clients need 24/7 lead qualification or appointment booking across multiple channels (website, phone, WhatsApp, Instagram).
- You can price client retainers at $300+ per month and want a low-touch, no-code setup that doesn't require your team to train AI models.
- You need HIPAA or FedRAMP compliance for healthcare or government clients; Stammer AI does not publish compliance certifications in the provided content.
- You require multi-tenant client reporting with role-based access controls (e.g., client admins cannot see other clients' data); the platform offers per-client dashboards but no verified tenant isolation documentation.
- You want to avoid per-agent and per-call overage fees; scaling beyond 20 agents or 3 concurrent calls triggers add-on costs ($10/chat agent, $5/voice agent, $15/concurrent call) that compound quickly.
Profit Path
$197/mo
$120–$300/mo
Monthly Recurring
From 242 published agency rates in USA, 25th to 75th percentile x 4h of assumed delivery time. Rates are self-reported directory profiles, not observed transactions.
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Platform Features
Core capabilities of Stammer AI
White-label chat and voice agents
Deploy AI chatbots and voice agents under your agency brand with custom domain and dashboard branding. Clients see your branding, not Stammer AI, across web embeds, phone calls, and messaging channels.
Multi-channel deployment
Route a single AI agent across website chat, WhatsApp, Instagram DM, Facebook Messenger, and phone calls. Agencies can offer omnichannel support without building separate integrations for each platform.
Appointment booking automation
AI agents schedule meetings directly into Google Calendar, Calendly, or Cal.com without human intervention. Reduces booking friction for clients in real estate, home services, and SaaS sales workflows.
Lead qualification via conversation
Agents automatically collect prospect details (budget, timeline, pain points) during chat or call interactions and route qualified leads to your client's sales team. Eliminates manual intake forms.
Unlimited client accounts under one plan
The Agency plan ($197/mo) supports reselling to unlimited end clients. Each client gets a separate branded dashboard and agent configuration, enabling true multi-tenant resale.
No-code agent builder
Train agents on business data (PDFs, websites, knowledge bases) without coding. Agencies can onboard clients in under 30 minutes without requiring technical staff.
What Makes Stammer AI Different
Unique advantages vs similar tools in this niche
Full white-label platform with custom domain and branding
vs Other AI chatbot platforms that require vendor brandingClients never see Stammer, only the agency's brand, allowing premium pricing.
Reseller program with zero revenue sharing
vs Platforms that take a percentage of client revenueAgencies keep 100% of markup and set their own pricing.
Client dashboards that show ROI
vs Platforms without client-facing analyticsDashboards show calls handled and leads captured, making renewals automatic.
Rebrandable API for custom integrations
vs Platforms with limited integration optionsAgencies can charge premium fees for 'custom' integrations that take minutes.
Latest Updates
Recent releases and improvements for Stammer AI
ElevenLabs is out! - v1.8.2
NewFull SaaS users can now input their own ElevenLabs API key for voice output, allowing AI Agents to generate custom voice responses.
WhatsApp Integration, Custom Functions and UI Improvements! - v1.7.1
ImprovementEnhanced Facebook and WhatsApp integrations, new public link sharing, and UI improvements.
Facebook Messenger, WhatsApp & Custom Functions - v1.7.0
NewNewly approved Facebook Messenger and WhatsApp integrations by Meta, and advanced Custom Functions for developers.
Voice Features, AI Support Bot and Updates - v1.6.0
NewNew voice functionality, enhanced AI support, and improved scheduling integration.
Investment ROI Calculator
Value equation analysis for Stammer AI, based on the Hormozi framework
What is the Hormozi framework? A four-factor score: (what the service delivers × how reliably it delivers) divided by (how long it takes × how much effort it requires). A higher Value Multiplier means a better return on the time and money invested: faster, easier, and more proven results.
6.2× value multiple: invest $197/mo and agencies typically charge $120–$300/mo for the work it powers.
Why This Succeeds
Higher is betterClient Results Potential
What your clients actually get
High-impact results: clients get measurable improvements in delivered value
Our clients think we built this ourselves. We charge $599 /mo per client instead of $299 because of the custom branding.
Reliability Score
How consistently this delivers results
Reliable with proper setup: most agencies see consistent delivery
Join 1,300+ agencies generating $300-$500 MRR per client
Implementation Challenges
Lower is betterTime to First Revenue
How long until you can start earning
Fast launch: about a day to first delivery
Get started within hours: minimal setup required
Setup Effort
What it takes to get running
Near-turnkey: minimal setup before you can sell
Low effort: self-service setup with guided onboarding
Strong ROI. Stammer AI at $197/mo supports market rates of $120–$300. Its 6.2× value-equation score weighs client outcome and likelihood against the time and effort to deliver, not cost.
Pricing
Stammer AI platform cost to your agency
Starts at $197/mo (Agency), scales to $497/mo (Full SaaS Mode)
Agency
- 20+ AI Chat Agents
- 20+ AI Voice Agents
- 5M Characters Max (Knowledge Base)
- Fully White Labeled Dashboard
Full SaaS Mode
- 100+ AI Chat Agents
- 100+ AI Voice Agents
- 5+ Concurrent Calls
- Custom AI Functions
Enterprise
- Starting at 1,000+ AI Chat Agents
- Starting at 250+ AI Voice Agents
- 25+ Concurrent Calls
- Single Sign-On (SSO)
How usage-based pricing works
Stammer AI charges per consumption unit (per message (gpt-4.1-nano)). Below are the component rates the vendor publishes. Each row is a separate charge: your total cost combines them based on your configuration and volume. Component rates range from $0.001 per message (gpt-4.1-nano).
Final agency cost = (sum of selected component rates) × client usage volume. Confirm a usage estimate with each client before quoting.
Component Rates
Cost per unit: total depends on your configuration and volume
Add-ons
Optional extras priced on top of any main plan
Full White-Label Available
Stammer AI supports full white-label deployment: rebrand and resell under your agency name.
- Custom domain & branding under your agency name
- White-label reseller program with client billing
- Client management portal with performance analytics
- Multi-account management for agency operations
Market Intelligence
How agencies monetize Stammer AI: real offer economics and market positioning
- AI agencies
- Web design agencies
- Marketing agencies
- Agencies without technical staff
- Enterprise-only agencies
Per-Client Recurring
white-labelAgency pays platform fee, charges each client a monthly subscription. Revenue scales with client count.
Offer Economics: What You Charge vs. What It Costs
Margin includes platform cost + agency labor at $75/hr.
Local service businesses (dentists, salons, contractors) needing 24/7 lead capture and appointment booking on their website
Growing SMBs (multi-location retail, med spas, real estate teams) needing omnichannel lead qualification across web and messaging
Mid-market companies (healthcare groups, franchise operators, SaaS firms) needing AI voice agents for inbound support and outbound follow-up at scale
Enterprise organizations (Fortune 5000, large healthcare networks, financial services) requiring SSO, custom integrations, self-hosted deployment, and dedicated AI agent infrastructure
Scale Economics: Based on Starter Offer
Using Stammer AI Local Chat Starter at $1.1K/client. Platform: $197/mo. Labor: 2h/client × $75/hr.
Net = MRR - platform cost - labor (2h/client × $75/hr).
Investment Decision Framework
Strategic vetting analysis for Stammer AI
Strong Buy
Strong agency fit, low resell friction
Buy If
5You want to resell AI chatbots and voice agents under your own brand without Stammer AI logos appearing in client-facing dashboards or call recordings.
You serve web design or marketing agencies whose clients need 24/7 lead qualification or appointment booking across multiple channels (website, phone, WhatsApp, Instagram).
You can price client retainers at $300+ per month and want a low-touch, no-code setup that doesn't require your team to train AI models.
You need to support 3+ concurrent voice calls per client and want to avoid per-minute overage fees by staying within the Agency plan's included capacity.
Your clients use Google Calendar, Calendly, or Cal.com for scheduling and you want native integrations rather than Zapier workarounds.
Skip If
5You need HIPAA or FedRAMP compliance for healthcare or government clients; Stammer AI does not publish compliance certifications in the provided content.
You require multi-tenant client reporting with role-based access controls (e.g., client admins cannot see other clients' data); the platform offers per-client dashboards but no verified tenant isolation documentation.
You want to avoid per-agent and per-call overage fees; scaling beyond 20 agents or 3 concurrent calls triggers add-on costs ($10/chat agent, $5/voice agent, $15/concurrent call) that compound quickly.
Your clients demand inbound call recording compliance or call transcripts stored in their own cloud; Stammer AI does not document data residency or export options for voice recordings.
You operate in a region outside North America and need local data residency or GDPR Data Processing Agreements; the platform does not specify regional server locations.
Bottom Line
Stammer AI is a white-label platform that lets agencies deploy AI chatbots and voice agents across web, phone, and messaging channels without showing Stammer branding to end clients. The Agency plan ($197/mo) supports up to 20 chat and 20 voice agents across unlimited client accounts, making it viable for agencies selling AI support or lead qualification as a retainer service. Best fit: AI agencies, web design firms, and marketing shops adding conversational automation to client offerings. The platform integrates with Google Calendar, Calendly, and Cal.com for appointment booking, plus WhatsApp, Instagram, and Facebook Messenger for omnichannel deployment. Resellers should expect to price client retainers above $197/mo to cover their margin and support overhead.
Reality Check
Stammer AI charges per additional agent ($10/chat, $5/voice) and per concurrent call ($15), so scaling a high-volume client can quickly exceed the base plan cost. Agencies must manage their own client billing and support escalation workflows, as the platform provides agent dashboards but not built-in ticketing or SLA tracking for human handoffs.
Low effort: self-service setup with guided onboarding
Academy for Stammer AI
Work through it in order: the course for this service first, then the modules behind it.
Course for this service
Stammer AI Agency Implementation, Building White-Label Voice Agent Services
Learn how to build, brand, and resell unlimited AI voice and chat agents under the Agency Plan while managing client deployments, training agents on business data, and scaling your margin structure. This course covers dashboard customization, multi-channel agent setup, appointment scheduling integration, and pricing models that let you charge clients fixed monthly or usage-based fees.
Open the courseNo Academy modules are published for this service yet. Browse the full Academy
Why this category matters
The commercial case before the tooling.
Core concepts
The mental model you need to price and scope the work.
- Stammer AI Margin StackConcept
Stammer AI's Agency Plan ($197/mo) covers 20 chat and 20 voice agents with unlimited client resale, but per-message costs ($0.001 to $0.03 depending on model) stack on top. The Margin Stack framework helps agencies calculate true delivery cost per client: sum the monthly plan share (e.g., $197 divided by number of clients) plus average message volume times per-message rate. For a client using 10,000 messages/month at $0.01/msg, the cost is ~$119.70 ($9.85 plan share + $100 messages). A retainer of $500/mo yields 76% margin. Agencies targeting local service businesses (dentists, salons) can use the Stammer AI Starter Chat offer ($1,080/mo) as a benchmark, adjusting for message volume. The framework prevents margin erosion from high-volume clients and guides tiered pricing based on usage.
- Post-Deployment Labor FloorConcept
Every voice agent deployment leaves a labor floor: the calls, escalations, and corrections that still need a person. The framework asks agencies to measure that floor before pricing a retainer, because the floor, not the license fee, decides whether the account is profitable. Start with real call samples: count how many calls the agent resolves end-to-end, how many escalate, and how many need a human to fix a booking or a misread intent. Trillet's identity verification and live-system actions raise the automation ceiling in regulated work, but a wrong payment action still lands on someone's desk. Ruby and Abby keep humans in the loop by design, so their floor is visible in the invoice; white-label platforms hide it until month two. Forrester's finding that 83% of B2C marketers already use AI agents means clients compare your offer against a baseline, so quote the floor explicitly or absorb it silently.
- Residual Labor RatioConcept
Residual Labor Ratio is the share of call handling that still needs a human after an AI voice agent goes live: exceptions, escalations, identity checks, and callbacks the agent cannot close. It matters because agencies price retainers on the assumption that deployment removes labor, when in practice the labor moves rather than disappears. A clinic deploying Trillet for end-to-end booking still staffs someone for clinical questions and failed verifications, and a service business running Goodcall for lead capture still reviews transcripts and re-dials abandoned conversations. The ratio is measurable: pull 200 real call recordings, tag every transfer and every manual follow-up, then divide human-touched minutes by total call minutes. That number, not the vendor demo, sets your floor price. Forrester's 2027 predictions note AI expansion is colliding with real infrastructure constraints, which pushes usage costs up while residual labor stays fixed, so agencies that price before measuring the ratio absorb the gap on every retainer renewal.
Decision and risk
How to judge the fit, and the ways it goes wrong.
- Stammer AI Rule: Adopt Only If You Can Cover Per-Message Costs on Top of the $197 PlanEvaluation Rule
Choose Stammer AI only if your agency can absorb or pass through per-message fees ranging from $0.001 to $0.03 per message on top of the $197 monthly Agency plan.
- Voice Agent Rule: Price After Call Samples, Not After DemosEvaluation Rule
Collect at least 50 real recorded calls from the client's own phone line, run them through the candidate platform, and price the retainer only from measured containment, escalation accuracy, and per-minute usage cost.
- Stammer AI: Buy vs Skip (White-Label Voice & Chat for Agencies)Decision Framework
If your agency needs a turnkey white-label platform to resell AI chatbots and voice agents to unlimited clients, and you can tolerate per-message costs on top of the $197/mo Agency Plan, then buy. If you require enterprise-grade concurrent call capacity beyond 3 lines or need a flat all-inclusive price without usage-based fees, skip.
- The Stammer AI Per-Message Margin TrapFailure Pattern
- The Demo-Call Trap: Why AI Voice Agent Pilots Stall Before Retainer RenewalFailure Pattern
Delivery system
Blueprints and procedures for running it as a service.
- Stammer AI Client Onboarding Sprint (5-7 days)Implementation Blueprint
A rapid deployment playbook for agencies to onboard a new client onto Stammer AI, including white-label setup, agent configuration, and channel integration, delivered in under a week.
- Stammer AI Client Agent Deployment (Onboarding)Operating Procedure
- Call Sample Audit Before Retainer Pricing (Onboarding)Operating Procedure
- Escalation Boundary Mapping (Onboarding)Operating Procedure
13 modules selected for Stammer AI
Real User Results
What agencies say about Stammer AI
“Updated Experience”
I've been using stammer for a long time. In the beginning, they were okay considering the market. Sadly there are plenty of issues such as: - Their customer service is terrible when they don't have answers. For simple inquiries, they answer properly. But when they don't know something, or don't understand the issue, they sometimes don't even bother to respond anymore. - Some weird things happened, such as a database I trained one bot disappeared. A client started receiving my invoices. - I get a TON of spam signups, which open sub accounts and they don't have a solution to that. - Clients of mine were charged multiple times for recharging their wallets. - The data showed wrong information regarding wallet balance (one of the things they just ignored me when I brought up). Jan 2026 Update: They tried and managed to fix most of the issues, plus they really tried (and succeeded) getting me on a call to see how they can help.
Read on Trustpilot“Stammer.ai - Ease of use and great pricing”
I have a background in Customer Service (from front-line to management) and I really enjoy testing online products. In regards to Stammer.ai, I have tested over 10 similar SaaS software packages and I could not find another SaaS product like it. The pricing is great and the ease to set up a bot. Less than 5 minutes to get it going.
Read on Trustpilot“Fantastic product - amazing customer support”
The team at Stammer have created a fantastic product backed by ongoing product development and amazing customer support. I have had the pleasure of working closely with the platform to get some excellent results for my clients.
Read on TrustpilotFrequently Asked Questions
Answers about pricing, setup, implementation
Stammer AI is a white-label platform for building and deploying AI chatbots and voice agents that handle customer support, lead qualification, and appointment booking. Agents work across web chat, phone calls, WhatsApp, Instagram, Facebook Messenger, and custom API channels. Agencies train agents on client business data, brand them with custom domains and logos, and resell them to unlimited end clients under the Agency plan.
Stammer AI offers 3 pricing tiers, starting at $197/mo (Agency) up to $497/mo (Full SaaS Mode). Agencies typically achieve 61% profit margins when reselling to clients.
Yes. The Agency plan includes a fully white-labeled dashboard with custom domain and branding control. Client-facing surfaces display your agency branding, not Stammer AI branding, across chat widgets, voice agent caller ID, and client dashboards. This enables true resale without clients knowing the underlying platform.
Yes. Stammer AI natively integrates with Google Calendar, Calendly, and Cal.com. AI agents can book appointments directly into these calendars during chat or voice conversations without requiring manual confirmation or Zapier workarounds.
Setup is no-code and typically takes under 30 minutes per client once your agency account is configured. You upload client business data (PDFs, website content, or knowledge base), configure the agent's tone and behavior, and deploy across chosen channels. No technical staff or AI training required.
Stammer AI works well for home services (contractors, plumbers, HVAC), real estate (agents, brokers), SaaS (lead qualification and support), e-commerce (customer support), and professional services (law, accounting, consulting). Any client needing 24/7 lead capture, appointment booking, or support automation across multiple channels is a fit.
Stammer AI supports seamless human handoff from chat and voice agents. Agents can route conversations to your client's team via email, Slack, or custom webhooks. The platform does not include built-in ticketing or SLA tracking, so you must integrate with your client's existing support system (e.g., Zendesk, Intercom, HubSpot Service Hub).
Yes. Stammer AI voice agents support outbound call campaigns for lead follow-up, appointment reminders, or surveys. Agents initiate calls and handle two-way conversations. Pricing is based on concurrent call capacity ($15 per additional concurrent call beyond the included 3) and LLM usage per minute.
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