Playbookadvanced3 days

EU AI Act Compliance Checklist for Digital Agencies

By InnovaAI Research

A practical compliance framework for agencies using AI tools in client campaigns. Covers labeling requirements, risk assessments, and documentation.

Privacy & PolicyAI Tools
1

Inventory All AI Tools

Create a comprehensive list of every AI tool used in client work — from ad platforms to content generators.

Document tool name, vendor, AI capabilities, and data processed.
4 hours
2

Classify Risk Levels

Categorize each AI tool by EU AI Act risk level: Unacceptable, High, Limited, or Minimal risk.

Apply the EU AI Act risk classification framework to your tool inventory.
3 hours
3

Implement Transparency Labels

Add AI-generated content labels to all client-facing materials where required.

Create labeling templates and update content production workflows.
2 hours
4

Document and Maintain

Create compliance documentation, assign a compliance owner, and schedule quarterly reviews.

Build compliance documentation package and review schedule.
3 hours

Questions about this playbook

How long does this playbook take?
3 days across 4 steps, rated advanced: Inventory All AI Tools, Classify Risk Levels, Implement Transparency Labels and Document and Maintain.
Where do I start?
Step 1, Inventory All AI Tools: Document tool name, vendor, AI capabilities, and data processed.