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PPC Mastery Publishes 50 Summer Tasks and 11 Expert Tips for Google Ads in 2025

By InnovaAI Research2 min readPpcmastery

PPC Mastery's Miles McNair released two issues of The PPC Edge in July 2025 covering 50 actionable PPC tasks for the summer slowdown and 11 high-impact Google Ads tips sourced from top practitioners. Together, the issues form a practical playbook for agencies looking to make productive use of quieter client periods.

Key Facts

01Miles McNair published two PPC Edge issues on July 16, 2025, covering 50 summer tasks and 11 expert-sourced Google Ads tips.
02The two issues total 31 minutes of combined reading time (19 min and 12 min respectively).
03TPE #137 sources tips from external PPC practitioners rather than McNair's own team, making it an unusually externally validated resource.
04A two-part series on thriving in PPC in 2025 (7 and 8 minutes each) provides the strategic backdrop for the tactical summer content.
05The PPC Mastery Awards 2026 are currently open for votes and entries.

Why does this matter for agencies?

▶Slower client activity in July and August creates a window for account infrastructure work that gets skipped during active scaling periods.
▶Practitioner-sourced tips (not platform documentation) tend to reflect real account conditions more accurately, giving agencies more reliable signals for optimization.
▶Agencies that complete foundational PPC work in summer arrive at Q4 with cleaner accounts and fewer structural problems to fix under deadline pressure.
▶The 50-task framework gives PPC teams a concrete scoring tool rather than a vague mandate to 'improve accounts.'

What should agencies do?

Use the 50-task list from TPE #135 as a scoring exercise: go through each task and mark it done, in progress, or not started to surface immediate account issues.

medium effort

Share the 11 tips from TPE #137 with your PPC team and ask each person to identify one tip not currently applied, then build a short implementation sprint around those gaps.

low effort

Apply the 'thrive vs. struggle' framing from McNair's two-part series to audit which client accounts are structurally sound versus held together by manual oversight, then prioritize structural fixes for the weaker accounts.

high effort