PPCmedium impact
ChatGPT Ads Are Open: Early Campaign Guides Detail Targeting and Cost Setup
OpenAI has begun allowing advertisers to run ads on ChatGPT, with early campaign guides now available outlining eligibility, account setup, targeting options, and cost structures. The channel is new enough that setup steps are still being documented from first-mover campaigns.
Key Facts
01ChatGPT is launching an advertising product with a structured self-serve setup process now being documented by early campaign practitioners.
02Access requires an eligibility confirmation step, meaning inventory is currently gated and likely less competitive than mature platforms.
03The setup guide covers four areas: eligibility, account creation, audience targeting, and cost structure.
04No public CPM or CPC benchmarks have been confirmed yet, making early campaign data uniquely valuable for agencies.
Why does this matter for agencies?
▶A gated, early-access ad channel means lower auction competition for agencies that qualify now compared to when access broadens.
▶ChatGPT's user sessions are task-driven and high-intent, a targeting context distinct from passive social or display environments.
▶Agencies that build setup and optimization expertise early can offer the channel as a differentiated service before it becomes standard practice.
What should agencies do?
Visit the ChatGPT Ads eligibility page and confirm whether your agency or client accounts qualify for access before building any campaign strategy.
low effort
Identify one existing client with a high-intent, research-oriented audience and propose a small test budget to generate early cost and performance benchmarks.
medium effort
Document every step of the account setup and targeting configuration process to build internal training materials and a repeatable onboarding workflow.
medium effort