CATEGORY · 62 SERVICES · 15 WHITE-LABEL

CRM Tools

Compare 62 published CRM Tools records on agency fit and pricing model. 15 of them offer full white-label resale. The category averages 6.5 of 10 and sits within CRM, Commerce & Client Operations.

62
Services
6.5
Avg score
WHITE-LABEL

White-label CRM Tools for agencies

15 of the 62 CRM Tools records offer full white-label resale: the product runs under the agency's own brand, on the vendor plan that allows it. 5 more offer partial white-labeling, where some surfaces carry the agency's brand and others keep the vendor's. The table lists the 6 highest by InnovaAI's agency-fit score; affiliate and vendor relationships are not ranking signals.

ServiceAgency fit (of 10)PricingResale marginReview state
Growtheon10Strong fitTiered plans56%Published
SuiteDash9.8Strong fitTiered plans47%Published
Zoho9.8Strong fitPay per useNot publishedPublished
Custanova9.7Strong fitTiered plans35%Published
Post Affiliate Pro9.6Strong fitTiered plans43%Published
GoHighLevel9.6Strong fitTiered plans64%Published

Showing 6 of 15 full white-label records; every one is in the service list further down this page.

CATEGORY BRIEF

How agencies evaluate CRM Tools

Customer relationship management platforms that unify contact data, pipeline tracking, and client communications into one operational layer. For agencies, CRM data quality affects every downstream automation, report, and AI-assisted workflow, so data cleanup and ownership rules often precede implementation. The category spans workspace-native CRMs, broad commercial suites, and agency-focused white-label stacks. Evaluate migration risk, permissions, integration depth, reporting needs, and exit options; retention should come from durable operational value, not engineered lock-in.

62 of 62 match
Showing 24 of 62 services
White-labelNEW · 2026CRM Tools

Growtheon

Growtheon is an all-in-one CRM and marketing platform with unlimited subaccounts, white-label, and SaaS rebilling at a flat monthly price.

Agency fit10 out of 10

Strong fit

Best for Marketing agencies

Rebranding
Full
Pricing
Tiered plans
Resale margin
56%
White-labelCRM Tools

SuiteDash

SuiteDash is an all-in-one client management platform with CRM, projects, invoicing, portals, e-signatures, and LMS.

Agency fit9.8 out of 10

Strong fit

Best for Small to medium-sized businesses

Rebranding
Full
Pricing
Tiered plans
Resale margin
47%
White-labelCRM Tools

Zoho

Zoho offers 50+ integrated cloud apps for CRM, marketing, finance, and more.

Agency fit9.8 out of 10

Strong fit

Best for Marketing agencies

Rebranding
Full
Pricing
Pay per use
Review state
Published
White-labelCRM Tools

Custanova

Custanova unifies CRM, field tasks, forms, support, and invoicing in one offline-capable platform.

Agency fit9.7 out of 10

Strong fit

Best for Industrial operations agencies

Rebranding
Full
Pricing
Tiered plans
Resale margin
35%
White-labelCRM Tools

Post Affiliate Pro

Post Affiliate Pro is a white-label affiliate program management platform with precise tracking, automation, and 170+ integrations.

Agency fit9.6 out of 10

Strong fit

Best for Affiliate marketing agencies

Rebranding
Full
Pricing
Tiered plans
Resale margin
43%
White-labelPartnerCRM Tools

GoHighLevel

GoHighLevel is an all-in-one AI-powered business operating system that combines CRM, marketing automation, sales pipelines, and client management.

Agency fit9.6 out of 10

Strong fit

Best for Marketing agencies

Rebranding
Full
Pricing
Tiered plans
Resale margin
64%
AI-poweredCRM Tools

Bitrix24

Bitrix24 is an all-in-one workspace with CRM, project management, collaboration, and website builder.

Agency fit9.4 out of 10

Strong fit

Best for Marketing agencies

Review state
Published
Pricing
Free tier
Resale margin
61%
White-labelCRM Tools

BizApp360

BizApp360 is a South African business operating system for contractors and SMEs.

Agency fit9.3 out of 10

Strong fit

Best for South African contractors

Rebranding
Full
Pricing
Tiered plans
Resale margin
59%
White-labelCRM Tools

DashClicks

DashClicks is a white-label SaaS platform for marketing agencies to resell fulfillment services and software under their own brand.

Agency fit9.2 out of 10

Strong fit

Best for Marketing agencies

Rebranding
Full
Pricing
Tiered plans
Resale margin
45%
White-labelCRM Tools

AllClients

Offer a proven CRM under your own brand.

Agency fit8.9 out of 10

Strong fit

Best for Business coaches and consultants

Rebranding
Full
Pricing
Tiered plans
Resale margin
35%
White-labelCRM Tools

Webbership

Webbership lets agencies rebrand and resell digital loyalty cards for local businesses.

Agency fit8.7 out of 10

Strong fit

Best for Marketing agencies

Rebranding
Full
Pricing
Tiered plans
Resale margin
63%
White-labelCRM Tools

SWELLEnterprise

White-label CRM and business management platform for agencies.

Agency fit8.7 out of 10

Strong fit

Best for Marketing & creative agencies

Rebranding
Full
Pricing
Free tier
Resale margin
54%
White-labelCRM Tools

Agiled

Agiled replaces CRM, projects, invoicing, scheduling, contracts, and client portal with one connected platform.

Agency fit8.6 out of 10

Strong fit

Best for Digital agencies

Rebranding
Full
Pricing
Tiered plans
Resale margin
57%
AI-poweredCRM Tools

SuiteCRM

SuiteCRM is the world's leading open source CRM.

Agency fit8.6 out of 10

Strong fit

Best for CRM implementation agencies

Review state
Published
Pricing
Tiered plans
Resale margin
66%
AI-poweredCRM Tools

ByVeya

ByVeya is a white-label agency operations platform with project management, CRM, billing, AI voice agents, and marketing automation.

Agency fit8.6 out of 10

Strong fit

Best for Digital agencies

Review state
Published
Pricing
Free tier
Resale margin
55%
White-labelCRM Tools

Kannect

Kannect is a community engagement platform for nonprofits, chambers, schools, and more.

Agency fit8.5 out of 10

Strong fit

Best for Nonprofits

Rebranding
Full
Pricing
Tiered plans
Resale margin
66%
AI-poweredCRM Tools

Odoo

Odoo is an open-source ERP and CRM suite with modular apps for sales, accounting, inventory, HR, and more.

Agency fit8.1 out of 10

Strong fit

Best for Full-service agencies

Review state
Published
Pricing
Free tier
Resale margin
44%
White-labelCRM Tools

Synup

Synup is an all-in-one agency operating system with white-label local SEO, listings, reputation, social management, CRM, and invoicing.

Agency fit8 out of 10

Strong fit

Best for Local SEO agencies

Rebranding
Full
Pricing
Tiered plans
Resale margin
64%
AI-poweredCRM Tools

GlossGenius

Built for beauty and wellness agencies.

Agency fit8 out of 10

Strong fit

Best for Beauty and wellness agencies

Review state
Published
Pricing
Tiered plans
Resale margin
57%
AI-poweredCRM Tools

NetHunt

NetHunt CRM turns Gmail into a full sales CRM.

Agency fit8 out of 10

Strong fit

Best for Marketing agencies

Review state
Published
Pricing
Tiered plans
Resale margin
49%
White-labelCRM Tools

Aron

Aron is an AI-native insurance platform for brokers and agents.

Agency fit7.7 out of 10

Moderate fit

Best for Insurance brokers

Rebranding
Full
Pricing
Free tier
Resale margin
64%
AI-poweredCRM Tools

Apptivo

Apptivo is an integrated business management platform with CRM, help desk, field service, and campaigns.

Agency fit7.7 out of 10

Moderate fit

Best for Small to medium-sized businesses

Review state
Published
Pricing
Tiered plans
Resale margin
45%
AI-poweredCRM Tools

17hats

17hats is an all-in-one CRM with SMS texting, online scheduling, invoicing, and automation for small businesses.

Agency fit7.6 out of 10

Moderate fit

Best for Service-based small businesses

Review state
Published
Pricing
Tiered plans
Resale margin
47%
AI-poweredCRM Tools

ZINFI

Built for technology vendors with channel partner programs.

Agency fit7.6 out of 10

Moderate fit

Best for Technology vendors with channel partner programs

Review state
Published
Pricing
Quote only
Value score
1.6 out of 10

24 of 62 services shown

Showing 24 of 62 services

CRM Tools: questions agencies ask

Which CRM Tools score highest for agencies?
Ranked by InnovaAI's agency-fit score out of 10, the highest-scoring CRM Tools records are Growtheon (10.0), SuiteDash (9.8) and Zoho (9.8). The order uses agency fit, then value score and review state; affiliate and vendor relationships are not ranking signals.
Which CRM Tools can agencies white-label?
15 of the 62 CRM Tools records offer full white-label resale, so the product can carry the agency's brand, and 5 more offer partial white-labeling. By agency fit, the first full white-label options are Growtheon (10.0), SuiteDash (9.8) and Zoho (9.8).
Which CRM Tools have a free plan?
9 of the 62 CRM Tools records publish a freemium pricing model: a free tier alongside paid plans. By agency fit, the first are Bitrix24 (9.4), SWELLEnterprise (8.7) and ByVeya (8.6). Free-tier limits differ by vendor, so check the current plan before building a client offer on it.
How many CRM Tools does InnovaAI compare?
InnovaAI publishes 62 CRM Tools records. None has completed InnovaAI's review yet; each is published with the evidence available so far. Scored records average 6.5 of 10 on agency fit.
How are CRM Tools priced?
By published pricing model: 46 tiered, 9 freemium, 3 enterprise, 2 usage-hybrid, 1 usage-based and 1 open-source.
How should an agency choose among CRM Tools for its clients?
Open each decision record to compare agency fit, white-label rights, pricing and implementation evidence side by side. For a stack-level view, the free AgencyOS Audit reads your agency website and returns an operating-model overview; the full audit adds tool recommendations and a 30-day plan.