Running Sierra as a service, Conversational AI

Sierra Agency Implementation, Building Retainer AI Agent Services

Learn how to build, deploy, and optimize conversational AI agents for clients using Sierra's Ghostwriter builder and multivariate testing. This course teaches agencies how to structure agent projects, establish outcome-based pricing models, and deliver ongoing optimization services that justify recurring revenue.

Open the decision record for Sierra

What does running Sierra for clients commit you to?

Published figures for this service. Blank fields are not published.

Monthly tool cost
Usage-based pricing (no minimum published); setup time medium; initial investment depends on client volume and integration complexity
Time to first value
Not published
Payback
Not modeled
Guided implementation
8 hours

Is Sierra worth running as a client service?

Sierra's enterprise capabilities and usage-based pricing make it viable for agencies serving medium-to-large clients, but setup complexity and lack of published pricing require a pilot to validate economics.

An agency-fit judgement for reselling this service. It is separate from the tool description on the decision record.

Before you start

What has to be in place before the first client engagement.

Tools and subscriptions

  • Sierra platform account (usage-based pricing)
  • API and webhook integrations (Salesforce, Zendesk, Twilio, Slack)
  • Documentation management system for client SOPs and transcripts
  • Project management tool for client onboarding workflows
  • Monitoring and analytics dashboard for agent performance

People and inputs

  • Technical staff for API integration and webhook setup
  • Customer success lead for client onboarding and training
  • Documentation preparation resource to organize client inputs for Ghostwriter

Included with the course

7 working documents for delivering this service.

  • Sierra Agent Project Scoping Worksheetworksheet
  • Outcome-Based Pricing Calculator for AI Agentstemplate
  • Ghostwriter Agent Deployment Checklistchecklist
  • Multivariate Testing Optimization SOPsop
  • Client Handoff Guide for Multichannel Agentsguide
  • Agent Performance Monitoring Dashboard Setuptemplate
  • Retainer Service Agreement for AI Agent Managementtemplate

Listed by name. These documents are not yet published as individual downloads.