Running Publer as a service, Social Media Management

Publer Agency Implementation, Multi-Platform Retainer Delivery

Learn how to build recurring social media management retainers using Publer's bulk scheduling, auto-optimization, and analytics. This course teaches agencies to batch-load monthly content calendars via CSV, set up approval workflows for client collaboration, and deliver monthly performance reports that justify ongoing fees.

Open the decision record for Publer

What does running Publer for clients commit you to?

Published figures for this service. Blank fields are not published.

Monthly tool cost
$12 per month for the entry-tier paid plan (annual billing). Free plan is also available.
Time to first value
Not published
Payback
Not modeled
Guided implementation
8 hours

Is Publer worth running as a client service?

Publer offers a low-cost entry for social media scheduling with essential features. The evidence supports its use as a cost-effective tool for agencies, but the actual ROI depends on the agency's service pricing and client volume, which are not modeled.

An agency-fit judgement for reselling this service. It is separate from the tool description on the decision record.

Before you start

What has to be in place before the first client engagement.

Tools and subscriptions

  • Publer account (Free or paid plan)
  • Client social media account credentials
  • CSV files for bulk scheduling
  • Canva account for content creation

People and inputs

  • Team training materials on Publer's features
  • Standard operating procedures for scheduling and approvals
  • Analytics templates for client reports

Estimated investment: The entry-tier plan is $12 per month (per workspace, billed annually). No other setup costs are mentioned.

Included with the course

7 working documents for delivering this service.

  • Publer Retainer Pricing & Packaging Worksheetworksheet
  • Monthly Content Calendar CSV Template (Publer Format)template
  • Client Onboarding SOP for Publer Account Setupsop
  • Approval Workflow Configuration Checklistchecklist
  • Monthly Analytics Report Template (Publer Data)template
  • Evergreen Content Recycling Strategy Guideguide
  • Bulk CSV Upload Troubleshooting Checklistchecklist

Listed by name. These documents are not yet published as individual downloads.