Running Perpetua as a service, Ad Management

Perpetua Agency Implementation, Retail Media Retainer Delivery

Learn how to set up Perpetua for client accounts, configure AI-powered bidding strategies aligned to profitability goals, and build recurring revenue through incrementality reporting. This course teaches agencies how to deliver ongoing optimization on Amazon and Walmart without manual bid management, positioning Perpetua as a core retainer service that proves true ROI beyond attributed conversions.

Open the decision record for Perpetua

What does running Perpetua for clients commit you to?

Published figures for this service. Blank fields are not published.

Monthly tool cost
Not published
Time to first value
Not published (setup complexity is medium, time to value in days)
Payback
Not modeled
Guided implementation
16 hours
Effort with the SOP
7 of 10

Is Perpetua worth running as a client service?

Perpetua offers strong automation and analytics for marketplace ads, but agencies must validate client demand and pricing against their own operational costs.

An agency-fit judgement for reselling this service. It is separate from the tool description on the decision record.

Before you start

What has to be in place before the first client engagement.

Tools and subscriptions

  • Active Amazon and Walmart ad accounts for your agency and clients
  • Access to Amazon Marketing Stream and Amazon Marketing Cloud for advanced reporting
  • Perpetua subscription (choose tier based on client spend)
  • A process for setting client strategic objectives and budgets

People and inputs

  • Trained staff comfortable with marketplace advertising and AI tools
  • A Standard Operating Procedure (SOP) for campaign setup and reporting
  • Access to Perpetua's reporting and analytics features for client deliverables
  • A method to capture delivery hours for service profitability tracking

Estimated investment: Perpetua offers tiered pricing; the lowest paid plan is not specified in the data. Contact Perpetua for current pricing. Agencies must also allocate time for setup and training.

Included with the course

7 working documents for delivering this service.

  • Perpetua Account Onboarding Checklistchecklist
  • Strategic Objectives to Campaign Configuration Worksheetworksheet
  • Incrementality Reporting Template for Client Deckstemplate
  • Pricing Tier Selection Guide by Ad Spend Volumeguide
  • Amazon Marketing Stream Integration SOPsop
  • Monthly Optimization Workflow and Bid Review Processsop
  • Competitor Search Term Analysis and Brand Defense Checklistchecklist

Listed by name. These documents are not yet published as individual downloads.