Running Penji as a service, Video Creation

Penji Agency Implementation, Building Unlimited Creative Retainers

Learn how to structure creative retainers using Penji's unlimited design requests, video production, and white-label platform to replace in-house creative teams. This course covers client onboarding, workstream management, pricing strategies, and delivery workflows that turn Penji into a scalable production capacity for your agency.

Open the decision record for Penji

What does running Penji for clients commit you to?

Published figures for this service. Blank fields are not published.

Monthly tool cost: Not published (lowest plan not specified); contact vendor for current pricing.
Time to first value: Days (as per vendor's time-to-value estimate)
Payback: Not modeled
Effort with the SOP: 7 of 10

Is Penji worth running as a client service?

Penji offers a subscription-based creative service that can help agencies scale production, but the actual ROI depends on client pricing and volume, which are not modeled here.

An agency-fit judgement for reselling this service. It is separate from the tool description on the decision record.

Before you start

What has to be in place before the first client engagement.

Tools and subscriptions

Penji subscription (tiered pricing)

People and inputs

Access to Penji's collaboration platform for client feedback
Project management and feedback workflows within Penji
Branding folders for organizing client assets

Included with the course

7 working documents for delivering this service.

Creative Retainer Pricing & Packaging Worksheetworksheet
Penji Workstream Setup and Client Onboarding Checklistchecklist
White-Label Agency Platform Configuration Guideguide
Monthly Creative Request Intake and Approval SOPsop
Client Brand Guidelines Upload Templatetemplate
Video and Motion Graphics Delivery Workflow Templatetemplate
Penji Plan Comparison and Tier Selection Checklistchecklist

Listed by name. These documents are not yet published as individual downloads.