Running MailerLite as a service, Email Marketing

MailerLite Agency Implementation, Building Retainer Email & Automation Services

Learn how to structure MailerLite as a recurring revenue service for clients by setting up automated email workflows, landing pages, and digital product funnels. This course covers campaign delivery, workflow optimization, client onboarding, and pricing strategies that turn MailerLite into a productized service agencies can scale across multiple accounts.

Open the decision record for MailerLite

What does running MailerLite for clients commit you to?

Published figures for this service. Blank fields are not published.

Monthly tool cost
MailerLite's free plan includes core features; paid plans start at $9.99/month (monthly billing) or $8.25/month (annual billing) per the pricing page. No implementation fee is published; assume time investment for setup.
Time to first value
Time to value is stated as 'days' on the website, but no precise number is published.
Payback
Not modeled - requires agency to define client pricing, labor, and volume.

Is MailerLite worth running as a client service?

MailerLite offers a low-cost entry point for agencies to deliver email marketing services, but the agency must invest time to set up and manage client workflows. ROI depends on the agency's own pricing and efficiency, as vendor costs are minimal.

An agency-fit judgement for reselling this service. It is separate from the tool description on the decision record.

Before you start

What has to be in place before the first client engagement.

Tools and subscriptions

  • MailerLite account (free or paid plan)
  • Domain and email sending infrastructure (or use MailerLite's default)
  • Zapier or Make account for integrations
  • Canva account for designing email visuals

People and inputs

  • Access to MailerLite's knowledge base and support
  • Sample email templates for reference
  • Client content and brand assets
  • Basic HTML/CSS knowledge for customizing templates

Included with the course

7 working documents for delivering this service.

  • MailerLite Retainer Pricing & Packaging Templatetemplate
  • Email Automation Workflow Setup Checklistchecklist
  • Client Onboarding SOP for MailerLite Accountssop
  • Landing Page & Lead Magnet Delivery Worksheetworksheet
  • MailerLite Multi-User Account Management Guideguide
  • Campaign Performance Reporting Templatetemplate
  • Automation Trigger & Segmentation Strategy Worksheetworksheet

Listed by name. These documents are not yet published as individual downloads.