The Agent Wiring Margin: Why Integration Beats the Agent Itself

AI agents are rapidly becoming commodity components, with frontier models like GPT-5.6 lowering the cost of capable automation. The durable agency margin lies not in the agent but in the wiring: the integration into a client's CRM, calendar, and review cycle. Agencies that productize this wiring can command retainer pricing, while those that resell agents as standalone products face margin compression.