The Adoption Layer Is Where Agency Retainers Get Renewed

In-app assistants stopped being a tooling purchase the moment clients could self-serve tours and checklists in an afternoon. What still resists self-service is the judgment layer around the tool: which segments get guided, which friction points get fixed first, and how adoption gains get tied to renewal metrics. Agencies that sell that layer keep the retainer; agencies that sell the license lose it to a $100/month subscription.