Identity Resolution as the Agency Data Moat: Why Unified Profiles Drive Retainer Stickiness

Agencies that master identity resolution can turn fragmented client data into a defensible data-ops layer, improving campaign targeting and attribution accuracy. As privacy regulations tighten and third-party data sources become less reliable, agencies that build persistent, unified profiles will secure longer retainers and higher margins, while those that don't will face wasted spend and client churn.