Project Echo White-Label Margin Threshold

Project Echo's free plan carries unlimited workspaces, boards, team members, and feedback, but custom domains and branding removal sit behind Pro at $29/mo. That single line sets the agency margin threshold: every client workspace you white-label costs $29/mo before your own delivery time. An agency running five SaaS clients on the Project Echo Starter Portal at $299/mo pays $145/mo in Pro seats, leaving roughly $1,350/mo gross across the book before the 2h/mo maintenance per client. Drop to a $99/mo micro-retainer and the $29 seat eats 29% of revenue, which is why the threshold matters. Below five clients, resell the portal as a setup fee plus hourly work rather than a monthly retainer. Above five, the Pro seats amortize and the changelog plus Kanban roadmap become the visible deliverable clients renew against.