Havlo Agent Margin Threshold

Havlo's pricing is per agent per month, so an agency's margin depends on how many agents each client requires. The Agency plan at $199/month includes unlimited sites and white-labeling, but agent seats are billed separately. For a local business client on the Havlo Local Chat Starter at $299/month, if the agency assigns one agent at $29/month (Pro plan), the margin is substantial. However, if a client needs multiple dedicated agents or high-volume support, costs scale linearly. The framework: map each client to the minimum agent count that maintains service quality, then calculate margin as (retainer - agent costs - agency overhead). If margin falls below 50%, consider raising the retainer or moving the client to a lower-touch plan with AI-only responses. This threshold prevents margin erosion when scaling across many small accounts.