Chipp White-Label Margin Ladder

The Chipp White-Label Margin Ladder is a framework for agencies to price Chipp-based AI services by climbing from the platform's cost structure to a profitable client price. Start with the Studio Pro plan at $299/mo (or $599/mo per the blueprint), which includes $100 of AI usage. For each client, add the per-client management fee of $499/mo, then stack your agency's delivery effort and desired margin. For example, a local chat agent productized at $4,420/mo with 12h setup and 2h/mo maintenance yields a healthy margin after covering Chipp's costs. The ladder has three rungs: cover platform costs, cover delivery hours, then add profit. Agencies with 5+ concurrent clients can leverage Chipp's multi-tenant billing to spread fixed costs, but must track usage to avoid margin erosion from overages. This framework forces explicit pricing per client, preventing underpricing that erodes margins.