Brandblast Margin Stack

The Brandblast Margin Stack is a pricing framework that maps your agency's profit per client against the time saved by automating social content generation. Brandblast's Starter plan ($39/mo for 1 brand) and Growth plan ($123/mo for 5 brands) define your direct cost. If you charge a client $460/mo for the Local Social Starter package (8h setup + 2h/mo ongoing), your gross margin is $421/mo on the Growth plan when you bundle 5 clients. The key insight: margin expands non-linearly as you add clients because Brandblast's per-brand cost drops from $39 to $24.60 on the Growth plan. Agencies using this framework set a minimum client fee of 3x the per-brand cost to maintain healthy margins. For example, a solo agency with 10 clients on two Growth plans ($246 total) charging $460/client generates $4,374/mo gross profit while spending only 20 hours on content review. The framework prevents underpricing by tying fee directly to platform cost and time saved.