Billder Margin Threshold

The Billder Margin Threshold framework helps agencies determine the minimum client fee needed to sustain a profitable white-label app practice. With the Agency plan at $299/month for up to 10 client apps, the per-app cost is $29.90. To achieve a 70% gross margin, agencies must charge at least $99.67 per app monthly. For example, an agency serving local salons can set a $750/month productized offer (as in the Billder Local Loyalty App), yielding a margin of 96%. The framework also accounts for setup effort: 12 hours per app at $50/hour adds $600 in one-time costs, which should be recovered in the first month's fee. Agencies with fewer than 10 clients may consider the SMB plan at $99/month, but that lacks white-label branding, limiting resale value. The threshold guides pricing decisions, ensuring each client contributes positively to overhead and profit.