Adriel Margin Threshold

Adriel's pricing starts at $500/month for 10 dashboards and 25 ad accounts, but agencies must factor in 16 hours of setup per client plus 4 hours monthly maintenance. The Margin Threshold framework calculates the minimum retainer fee needed to achieve a target profit margin. For example, if an agency bills $150/hour and spends 16 hours onboarding plus 4 hours monthly, the cost is $2,400 in year one plus $600 monthly. To maintain a 50% margin, the monthly retainer must be at least $1,200. The Starter plan caps at 10 dashboards, so agencies serving small local clients with 1-3 platforms can price the Adriel Starter Reporting Dashboard at $2,170/month, yielding a 72% margin after costs. This framework prevents underpricing and ensures every client engagement is profitable from month one.