Running Getty Images as a service, Brand Asset Management

Getty Images Agency Implementation, Licensing Workflows for Client Delivery

Learn how to build a scalable asset-licensing workflow using Getty Images' 168+ million royalty-free images, videos, and illustrations. This course teaches agencies how to structure subscription plans, manage client asset requests, integrate Getty into project delivery, and price licensing into service packages without negotiating separate vendor agreements.

Open the decision record for Getty Images

What does running Getty Images for clients commit you to?

Published figures for this service. Blank fields are not published.

Monthly tool cost
Not published
Time to first value
Not published
Payback
Not modeled
Guided implementation
8 hours

Is Getty Images worth running as a client service?

Getty Images offers a valuable content sourcing capability for agencies, but the vendor pricing is not detailed in the provided data. Agencies must estimate costs based on their chosen plan and usage.

An agency-fit judgement for reselling this service. It is separate from the tool description on the decision record.

Before you start

What has to be in place before the first client engagement.

Tools and subscriptions

  • Getty Images account with a paid tier
  • AI-powered search tool (built into Getty Images)
  • Asset management system or cloud storage for licensed files
  • Client project management software for workflow tracking

People and inputs

  • Team member trained on Getty Images search and licensing
  • Access to Getty Images' exclusive editorial content (requires appropriate tier)
  • Time for onboarding and feature familiarization (setup complexity is low, but initial learning is needed)

Estimated investment: Vendor pricing: entry tier starts at $X per month (pricing not specified in provided data).

Included with the course

6 working documents for delivering this service.

  • Getty Images Subscription Tier Comparison Worksheetworksheet
  • Client Asset Request and Licensing SOPsop
  • Getty Images Download Allocation Trackertemplate
  • Stock Asset Sourcing Checklist for Project Kickoffchecklist
  • Pricing Guide: Bundling Getty Licenses into Service Packagesguide
  • Video and 4K Footage Delivery Specification Templatetemplate

Listed by name. These documents are not yet published as individual downloads.