Running 11x as a service, Sales Automation

11x Agency Implementation, Automating Full Lead Lifecycle for B2B Clients

Learn how to deploy 11x as a managed service for B2B sales teams, configuring Alice for multi-channel prospecting and Julian for inbound qualification to replace SDR headcount. This course covers ICP setup, sequence design across email/phone/SMS/social, CRM integration, and pricing models to deliver predictable pipeline growth as a recurring revenue service.

Open the decision record for 11x

What does running 11x for clients commit you to?

Published figures for this service. Blank fields are not published.

Monthly tool cost
Custom pricing, contact vendor
Time to first value
Days to first value, with medium setup complexity requiring 2-4 days per client
Payback
Break-even within first month after signing first client at $3,000/mo
Guided implementation
8 hours

Is 11x worth running as a client service?

Strong opportunity for B2B sales agencies to scale pipeline generation cost-effectively, but requires CRM infrastructure and client commitment to multi-channel outreach.

An agency-fit judgement for reselling this service. It is separate from the tool description on the decision record.

Before you start

What has to be in place before the first client engagement.

Tools and subscriptions

  • CRM (Salesforce, HubSpot) for lead syncing
  • Slack for notifications and team collaboration
  • API access for custom integrations
  • Webhook setup for real-time data flow

People and inputs

  • Client ICP definition documentation (company size, industry, job titles)
  • Connected email accounts for outbound sequences
  • Phone numbers for consented outbound calls
  • Granted access to 50+ data sources for prospecting

Included with the course

7 working documents for delivering this service.

  • 11x Client Onboarding Checklistchecklist
  • ICP Definition Worksheet for Alice Configurationworksheet
  • Multi-Channel Sequence Design Templatetemplate
  • Inbound Call Routing and Qualification SOPsop
  • 11x Salesforce and HubSpot Integration Guideguide
  • Retainer Pricing Model for 11x Deliverytemplate
  • Monthly Performance Dashboard and Reporting Frameworkworksheet

Listed by name. These documents are not yet published as individual downloads.